Flavor Vault

Dum-Dums

When Dum-Dums asked for ideas to reach older kids, we started with what makes their classic lollipops so special: their flavors.
Then we said, “How ‘bout some more?” Thus began the Flavor Vault, a lineup of curious and intriguing flavors to delight the tastebuds and imaginations. Then, we launched the lineup on social and kicked off the exclusive debut at Five Below stores across the nation.